Behavioural expertise, wherever you are in the journey
Whether you’re exploring a challenge, looking for evidence, designing a solution or testing what works, we meet you where you are and help you move forward.
Service Overview
01
Audit & Advise
You already have data, research or insight, but need to know what it’s telling you. We identify the strongest signals and turn what you already know into clear, practical recommendations.
This might be you if…
You have plenty of evidence, but no clear consensus on what it means or what should happen next.
02
Diagnose & Design
You know there’s a behavioural challenge, but not yet what will solve it. We identify the key barriers and enablers, then translate them into practical, evidence-informed design.
This might be you if…
Customers aren’t engaging with a product or service, and you need a new approach that is more likely to shift behaviour.
03
Review & Refine
You already have something in place, or nearly ready to go. We apply a behavioural lens to identify where it could be made clearer, easier or more effective.
This might be you if…
You’ve already built the campaign, message or journey. Now you want to stress-test it before it goes live.
04
Measure & Evaluate
You’ve done the work. Now you need to know whether it worked. We design the measurement approach, analyse outcomes, and assess what changed and by how much.
This might be you if…
A pilot or initiative has run, and leadership now wants evidence of whether it made a meaningful difference.
Service Details
01 Audit & Advise
You have evidence, but you’re not sure what it means or what to do next?
You may already have research, customer or employee data, survey findings, reports or previous evaluations, but the picture is fragmented or difficult to act on.
We bring the evidence together, look at it through a behavioural lens and identify the most important opportunities for change.
Audit & Advise in four steps
01 Review
We bring together the research, data and evidence you already have.
02 Analyse
We identify behavioural patterns, barriers, enablers and gaps using behavioural science frameworks.
03 Prioritise
We determine which issues and opportunities are most important and actionable.
04 Recommend
We translate the findings into clear recommendations and next steps.
Deliverables
Behavioural evidence review
Key behavioural insights
Evidence gaps
Priority opportunities
Practical recommendations
Clear next steps
02 Diagnose & Design
You have a challenge, but you're not yet sure what the right solution is?
You may be facing low uptake, poor engagement, drop-off or another behavioural challenge, but it isn’t yet clear what kind of solution will work best.
We identify the key barriers and motivations, then use those insights to design practical solutions.
Diagnose & Design in four steps
01 Define
We clarify the behaviour you want to change and the outcome you want to achieve.
02 Discover
We gather evidence to understand what people currently do and the context in which it happens.
03 Diagnose
We identify the key barriers and motivations shaping behaviour, and where there are opportunities for change.
04 Design
We create practical, evidence-based solutions based on those insights.
Deliverables
Behavioural research findings
Customer, employee, or stakeholder insights
Behavioural diagnosis
Priority barriers and opportunities
Solution concepts
recommended approach
03 Review & Refine
You already have a solution, but want to make it more effective?
You may have a campaign, communication, product, service, programme or process that is already live or ready to launch.
We review it through a behavioural lens, identify where people may experience friction or disengage, and recommend practical ways to strengthen it.
Review & Refine in four steps
01 Review
We review your existing programme, product or service and what you want it to achieve.
02 Understand
We identify where people engage, struggle or drop off, uncovering friction, barriers and missed opportunities.
03 Refine
We develop practical changes informed by behavioural science.
04 Refine
We identify which improvements are most worth testing or implementing.
Deliverables
Behavioural review
Journey or experience analysis
Friction and opportunity analysis
Recommended improvements
Revised concepts or messaging
Priority changes
Implementation recommendations
04 Measure & Evaluate
You need credible evidence that your solution is working?
You may have launched a programme, campaign, service or intervention and now need to understand whether it has made a difference.
We design the right measurement approach, analyse what changed and by how much, and identify where further improvements can maximise long-term impact.
Measure & Evaluate in four steps
01 Define
We establish what success looks like and how it will be measured.
02 Measure
We collect or use data to measure changes in behaviour and outcomes.
03 Evaluate
We analyse the results to determine whether behaviour and outcomes changed, by how much and for whom.
04 Report
We translate the findings into clear conclusions and recommendations for continuous improvement.
Deliverables
Evaluation framework
Behavioural outcome measures
Data collection approach
Impact analysis
Key findings and conclusions
Evidence report