About VIDEBehaviour is the new perspective.
VIDE is a behavioural science consultancy founded by Chiara Gericke and Maria Lunetto.
Seeing differently.
VIDE means “to see”.
We look beyond the obvious. By viewing familiar challenges through the lens of human behaviour, we uncover what shapes how people act, and where change is possible.
Where we started.
We met five years ago as researchers at UCL’s Centre for Behaviour Change, working on real behaviour-change projects with local authorities across the UK. It was during that time that we first decided we wanted to build our own behavioural science consultancy.
Since then, we’ve spent five years building the experience behind it, across research, university teaching, consultancy and client work, while growing our portfolio and refining how we apply behavioural science to real-world challenges.
VIDE is the result of those five years: a female-founded consultancy built on the methods we’ve tested, the lessons we’ve learned and the kind of work we always wanted to do. We also want to use what we build to support and create opportunities for other women in behavioural science.
Work focus
Behaviour is everywhere.
And our work reflects that.
What?
the behaviours
we work on
From everyday decisions to complex organisational change.
AI adoption · Mental health · Financial behaviour · Active travel · Work-life balance · Cybersecurity · Travel · Intellectual property · Healthcare · Pharmaceuticals · Public policy · Waste
Where?
an international perspective
Our work crosses markets and cultures, with projects spanning Europe, the UK, US, Middle East and APAC.
And with VIDE based across
London · Berlin · New York
Who?
organisations of all shapes & sizes
We've worked with organisations across the private, public and third sectors, from global companies and international institutions to government, healthcare organisations and growing businesses.
Experience
From research to real-world change
Research
We've conducted academic and applied behavioural research at institutions including University College London (UCL), Cambridge University, the London School of Economics and Political Sciences (LSE), HU Berlin, alongside organisations including the NHS and the United Nations.
Teaching
We've taught behavioural science at university level, including at University College London (UCL), Oxford University and EDHEC Business School Lille, translating the science of behaviour change for the next generation of practitioners.
Consulting
Individually, we’ve worked with behavioural and strategic consultancies including Canvas8, Simply Rational, BAD, Aim for Behaviour, Behaven, BeWorks and Healthcare Research Worldwide.
Practice
We’ve applied behavioural science to real-world challenges using research, behavioural diagnosis, intervention design and evaluation for organisations and public institutions across health, policy, consumer and organisational contexts.
Meet our Founders
-
Chiara Gericke
Co-Founder
Chiara is a behavioural scientist and PhD researcher at UCL, with over five years of academic and applied research experience and a background spanning consultancy, healthcare, policy and behavioural science. She has worked with organisations including UCL, the NHS, the House of Commons and the United Nations, alongside experience in private-sector behavioural consultancy.
Her work combines behavioural science with quantitative analysis, coding and systems thinking. She is particularly interested in efficiency: understanding where processes, environments and organisational systems create friction, and how changing the context around people can make desired behaviours easier and more likely.
Chiara has authored or contributed to research published across behavioural science, public health and healthcare, including work in The Lancet, Frontiers in Public Health and Diabetic Medicine. She regularly teaches behavioural science at UCL and the University of Oxford and has delivered 15+ invited talks and conference presentations, from academic conferences to the United Nations General Assembly.
Data & quantitative methods · Process optimisation · Systems & operations · Evidence synthesis
-
Maria Lunetto
Co-Founder
Maria is a behavioural scientist with six years of experience applying behavioural science to real-world challenges. She has worked with major global companies across financial services, healthcare, telecommunications and consumer goods, alongside research, consultancy and product teams across the private and public sectors.
Her work focuses on turning behavioural science into practical solutions. She combines behavioural research and diagnosis with systems thinking and intervention design, working closely with product managers and multidisciplinary teams to understand behaviour and translate evidence into changes to products, services, communications and strategies.
Maria’s research spans sustainability, climate action and public health, with work published in One Earth and Wellcome Open Research and contributions to research at UCL’s Centre for Behaviour Change. She is also an experienced speaker and has presented behavioural science at the University of Oxford, the University of Warwick, EDHEC Lille, industry events and internal company events.
Behavioural diagnosis · Mixed-methods research · Intervention design · Behavioural strategy
-
Expert Network
Over the past five years, we’ve built a trusted network of PhD-level behavioural scientists, researchers and subject-matter experts across sectors including AI, technology, sustainability, health, finance, public policy and organisational behaviour.
When a project needs specialist sector knowledge, we bring in the right person, giving clients access to deep expertise without the layers of a large consultancy.
The best work happens together
We're a small consultancy by choice.
It means the people you meet are the people doing the work. We work closely with our clients, bring in additional expertise when a project calls for it, and stay involved from the first question through to the final recommendation.
We take the science seriously.
We just don't think it needs to feel complicated.
01
We work collaboratively and bring in the right perspectives and specialisms when a project needs them.
Expertise where it matters
02
We use evidence carefully and honestly, while keeping the work practical enough to use in the real world.
Rigorous, not rigid
03
Our work doesn’t end with a recommendation. We help turn behavioural insight into action, implementation and measurable change.