The science behind engagement.
Increase uptake
Why VIDE
We improve how people engage with products and services
through behavioural science and evidence-based design.
Reduce drop-off
Improve engagement
Encourage adoption
Remove friction
Change behaviour
Solutions built around the people whose behaviour determine your success.
Your customers and employees make hundreds of decisions every day that shape your organisation’s performance. Behavioural science helps us understand what drives those decisions - and design solutions that make the behaviours you need more likely.
Our Services
We use a simple four-stage process to understand behaviour, design better solutions, improve what already exists, and measure what works.
Each stage builds naturally on the last, but can also be delivered as a standalone piece of work.
1
Understand Your Evidence
We review your existing evidence and use scientific, evidence-based behavioural theories and frameworks to understand what is driving behaviour, identify gaps, and determine what to do next.
2
Discover &
Design
We conduct research with the people who matter to uncover the barriers, motivations and contexts shaping behaviour - then translate those insights into practical, behaviourally informed solutions.
3
Optimise Your Solution
We apply behavioural science to strengthen existing products, services, programmes and communications - identifying friction, improving the user experience and making desired behaviours easier and more likely.
4
Measure the Impact
We design and conduct robust evaluations to understand what works, what doesn’t, and why - helping you demonstrate impact and continuously improve.
The people behind VIDE
-
Chiara Gericke
Co-Founder
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Maria Lunetto
Co-Founder
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Expert Network
A trusted network of behavioural scientists, researchers and specialists we bring in when needed.
Let’s start the conversation.
Have a challenge you’re trying to solve, or simply curious about how behavioural science could help? Tell us a little about what you’re working on and we’ll explore how we might help.